Corporate Social Responsibility - Entine and Jennings' eight questions...

What is the difference between Entine and Jennings’ eight questions and traditional measures of social responsibility?

      As Jon Entine and Marianne Jennings state that in this day in age companies cannot afford not to comply with the laws of the land if they want to stay afloat in business.  If the companies want to continue on selling their products to their loyal customers and any newer customers at that, they need to continue to do great and wonderful strides in not to destroy the environment as many companies have done in the past.  Both Entine and Jennings have described that if the companies are stating that they are helping the environment they are wonderful for the customers that they are serving.  With this is mind, many consumers will purchase items that state no animals were harmed in the process of making their products which they are about to purchase (Jennings, 2012, p. 102).  During the accomplishments of the firm going “green”, everyone is happy to include the owners, shareholders and everyone that is concerned since they are all making lots of money which is always a good thing for the firm.

     Yvon Chouinard and his spouse Malinda stated from the beginning when forming their business of Patagonia in the early part of the 1970s they would run it on their terms and not how other business owners run their companies.  They will not release chemicals into the environment “or chase endless growth. It wouldn't make disposable crap that people didn't really need.  Anything it produced would be of the highest quality, manufactured in the most responsible way.  If an employee's child was sick, the parent would also be where he ought to be: at home.  They would keep Patagonia privately held and say no to anything that compromised their values” (Casey, 2007).

     Entine and Jennings speak of a soul within the company, in reality there is no soul but many individuals that makeup a company in which these individuals run the internal parts of a well oiled machine this is the real soul of the company.  Without the people the company would not exist, survive and function as a live person.  In many ways, the owners of the companies need to understand that they only survive as long as employees work for them honestly and believe that they are really contributing to the environment and society.

                                                                      References

Casey, Susan (2007, May).  Patagonia: Blueprint for green business.  The story of how Patagonia founder Yvon Chouinard took his passion for the outdoors and turned it into an amazing business.  Retrieved from CNN Money, Fortune  http://money.cnn.com/magazines/fortune/fortne_archive/2007/04/02/8403423/
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Jennings, Marianne M. (2012).  Business Ethics, Case Studies and Selected Readings.  Seventh Edition.